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Empowering Education with Hult

For Hult International Business School, the challenge was clear: fragmented data and generic communication strategies were holding them back. Students felt disconnected, and engagement levels were falling short of expectations. Without personalized interactions, Hult struggled to attract and retain the next generation of learners.

Business challenge

Market Competition
Financial Management
Customer Retention

What we did

Ohana Cloud is a Salesforce boutique for our clients where user satisfaction and engagement using the data is the main objective.

With Ohana Cloud's help, everything changed.

  • We deployed Salesforce Data Cloud to unify student data, creating a seamless integration across all systems.
  • Using Marketing Cloud Personalization, we crafted customized student journeys tailored to individual needs and aspirations.
  • To ensure long-term success, we also provided best practices for leveraging Marketing Cloud Engagement to enhance communications.
  • The outcome? A 15% increase in student enrollment and a 20% boost in satisfaction scores, proving that personalized engagement creates meaningful connections and drives success in education.